The Importance of Staying In Touch

In small business, staying in touch regularly and proactively with your customers and prospects helps you stand out in the marketplace. Providing informative content and sharing capabilities positions your sign company as a trusted partner and valuable resource.  

Customer relationships will strengthen when you engage regularly and consistently, and prospects will gain trust and be more likely to become customers.

In addition to raising your brand awareness, there are many more excellent reasons for frequently and proactively contacting your customers and prospects:  

• Keep them informed and up to date – this helps them see you as a knowledgeable, credible resource  

• Make them aware of products and services you offer that they may not know about – this can help avoid missed opportunities

• Inspire innovative ideas – Perhaps they'll initiate a new graphics project that might not have been on their agenda originally  

• Stay top-of-mind – build loyalty so you are the first (and maybe only) company they think of for their next project   

• Make a personal connection - Targeted marketing lets you control your audience (compared to social media where you have little control over who is seeing your posts)

• Create a reason for follow-up calls and conversations and provide a reason for your sales team to engage one-on-one

How often should you check in? That depends on the customer, but we'd encourage you to make proactive contact with valued customers at least once per month. Even if you regularly engage with a customer regarding projects in process, taking the time to share capabilities and ideas helps to build and grow that partnership.

Sign Promoter content makes it incredibly easy to reap the rewards of staying in touch regularly, so contact us to learn more today!