In small business, staying in touch regularly and proactively with your customers and prospects helps you compete with larger companies. Providing informative content and unique ideas positions your sign company as a trusted partner and valuable resource.
Customer relationships will strengthen when you engage regularly and consistently, and prospects will gain trust and be more likely to become customers.
Many companies use target marketing just to raise brand awareness , but there are many more excellent reasons for frequently and proactively contacting your customers and prospects:
Keep them informed and up to date – this helps them see you as a knowledgeable, credible resource
Make them aware of products and services you offer that they may not know about – this can boost sales
Inspire innovative ideas – Perhaps they'll initiate a new graphics project that might not have been on their agenda originally
Stay top-of-mind – build loyalty so you are the first (and maybe only) company they think of contacting for their next project
Make a personal connection - Targeted marketing lets you control your audience, compared to social media where you have little control over who is seeing and not seeing it
Create a reason for follow-up calls and conversations
Boost sales by energizing your sales team with a message to share or a reason to check in
Sign Promoter content makes it incredibly easy to reap the rewards of staying in touch regularly, so contact us about trying a FREE Toolkit today!
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