So, what's your plan?

Cheers to the new year! You likely spent the last quarter of 2024 working on your plans for the coming year, and now you're launching into them. But I have a question....Does your plan include regularly PROACTIVELY engaging with your top customers and prospects?

If it does, you have thought about the various ways to approach this and the significant time and commitment it will take to make that happen.

Or... If it does not, perhaps the time and commitment it takes to pledge to do this is why you didn't set this as a top priority. At many sign companies, resources are limited so a commitment such as monthly, or even quarterly, proactive engagement just doesn't seem feasible while you have so many daily tasks to attend to.

Whether you have made this a goal or not, it is important to consider the importance of proactively engaging with your customers so you can either consider revisiting this goal or reconsider the approach you will take.

Here are some benefits we list on our website at signpromoter.com

• Staying top-of-mind helps ensure that you are the first company the customer or prospect thinks of when they needs signs and graphics

• Communicating capabilities makes it much less likely that you miss an opportunity

• Your brand is elevated in the eyes of the customer when you regularly share quality content

• Sharing ideas positions you as a knowledgeable partner and resource

• The end result regularly engaging is strengthened relationships and business growth

Sign Promoter offers the tools to make it easy to connect with customers and prospects with minimal effort. If you've already committed to doing so, using our Toolkits will allow you to redirect time, money and effort to other priorities. And if you have not committed, consider making this a priority now so you can still reap the benefits of (and boost to your bottom line from) engaging regularly and proactively with your customers in the coming year.