When you start using Sign Promoter Toolkits, even if you are not currently sending marketing emails, you can tap into the email addresses you already have to create a marketing email list. If you email invoices, use CRM software for contact management, have emails in your estimating system, or have saved contacts in your email program, then you have email addresses to access to begin building a list and start reaching out with Sign Promoter content.
When it comes to marketing, it’s important to focus on key contacts (customers and prospects) who can benefit from the informative and inspirational content you’re sharing. Your list should include decision-makers and people who influence decision-makers.
There are some recent requirements for business emails, such as having a valid to and from email address, an accurate subject line, a valid mailing address, and identifying the email as being promotional. Whether you are using a marketing email platform or doing DIY email marketing, you can learn more about the latest regulations in the CAN-SPAM Act on the FTC’s page. Remember, it is important to received permission from your recipients to send them marketing emails.
We suggest your initial email correspondence with those on your marketing list be an announcement about your new marketing efforts. Let them know your plan to share ideas and information and keep them informed about your capabilities. You can include an opt-in link for them to sign up for marketing emails, and you should always provide an opt-out option.
Don’t be offended if people opt out but be sure to update your list promptly to avoid sending emails to those who unsubscribe. One benefit of using an email software platform such as Zoho or Mailchimp, is that the opt-out/unsubscribe link is automatically provided, and email addresses may even be automatically removed from your active list going forward.
Proactively grow your email list by offering additional ways to opt in. Post a pop-up ad on your website promoting your blog or marketing emails with a link to sign up. Offer a special promotion for signing up! If you host a blog, always include a link to opt-in for notifications of new posts and marketing emails. Another clever option is to offer an opt-in link on all your emails by creating a custom signature linking to a sign up page.
Whether your marketing email list is 100 people or 1,000 you can be confident sharing Sign Promoter’s informative and inspiring content knowing it will help position you as a trusted resource, assist in keep you top-of-mind, and play a role in growing our business.
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