Sign Promoter images allow you to supplement your current image library so that you have more images to send to customers to offer ideas for their promotions, events, retail operations, facilities, and more.
Growing your photo library by adding high-quality images of projects you've worked on is important, but obtaining photos of client projects can sometimes be challenging, and sometimes they are not at the level of quality you'd like them to be.
Incentivize your customers to share quality photos by sponsoring a photo contest! In exchange for prizes, discounts, or recognition, customers can submit quality photos of sign and graphics projects. Include a form for them to submit with their photo indicating that you are authorized to use the photos to share publicly and without attribution. Because it can be mutually beneficial to provide attribution by identifying your customers and tagging them on social media, you can certainly reach out later and request permission to identify them in posts, etc.
To persuade your customers to enter the contest you might offer something to everyone who participates, or you could simply provide prizes or recognition to one or more winners.
Here are some ideas to recognize and reward participants:
Commit to sharing their photo in an upcoming Ready-to-Edit Sign Promoter Article
Print the submitted photos and create a feature gallery at your facility
Host an open house specifically to unveil the photos and announce the winner. Even if the event is not highly attended, offering an invitation to an event is a valuable way to create a touchpoint with your clients, and you can create an additional touchpoint by sharing event highlights afterward via email, your blog, or social media.
Create a Facebook Live event or social media Reels unveiling the contest entrants and/or the winner
Provide a discount on their next order to everyone who participates
Provide merchandise branded with your logo for all participants
Offer discounts or gift cards to winners
Offer a free product branded with their logo to winners (Tabletop sign to display at their business, canvas-wrapped print of their winning image, table throw, or runner branded with their logo, etc.)
A photo contest offers you the chance to engage with your customers multiple times as you keep them updated about the contest and announce results, and it is a helpful tool to grow your image library.
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