Email + Promo = Profit

Everybody loves a deal! If you want to increase the impact of your proactive check-ins and emails, offer a promotion related to the product information you share.  

Let's say you are using the Sign Promoter Toolkit content to engage monthly with your customers, and next month you plan to share information about sandwich board displays. Whether you are sharing the content by email, mailer, blog post or some other means, if you plan ahead and simultaneously announce a promotion on sandwich board displays you are likely to garner more attention.

Consider the following ideas which can be tied to the purchase of a certain item or service (clearly specified in your promotion):

• A percentage discount

• A credit towards future purchases

• Free PDF proof or design services

• Free or discounted carry bag/carry case/accessory with specific purchase

• Free or discounted sign or graphic with the purchase of specific hardware

• Free shipping/delivery 

• Free merchandise branded with your logo (water bottle, thumb drive, tape measure, T-shirt, mugs, etc.) 

• Free gift card to support another local small business

• Free admission to a trade show or local event 

Some wholesale sign suppliers offer monthly or quarterly discounts on raw materials, hardware, and wholesale printing. A wise way to offer a promotion is to synchronize your promotions with your wholesale partner’s promotions. This strategy allows you to pass discounts on to your customers while maintaining profit margins. Because you select the Sign Promoter Toolkits and schedule when you use them, you have the flexibility to plan promotions like this in advance! So put some thought into your proactive engagements and consider synchronizing promotions to boost your engagement and your bottom line.