Everybody loves a deal! If you want to increase the readership of marketing content and boost your sales, consider offering a promotion related to the product information you share.
For example, if your marketing next month features feather flags, offer a promotion related to feather flags. Your audience will receive your content and see an opportunity to learn something and potentially save some money.
Growing your email list can increase your readership, and an effective way to grow your list is by offering promotions or discounts to new subscribers.
When you offer a discount or promotion, be specific about the details of the offer to avoid misunderstandings and potentially losing money. Discounts can apply to any order, or to orders of a certain dollar amount, or to specific products. Keep your bottom line in mind and share these details when you advertise the promotion.
Discounts are fairly straightforward, but you can get creative with other types of promotions. Consider the following ideas:
Free PDF proof or design services
Free carry bag/carry case/accessory with purchase of an item
Free shipping/delivery
Free merchandise branded with your logo (water bottle, thumb drive, tape measure, T-shirt, mugs, etc.)
Free gift card to support another local business
Free admission to a trade or local event
Some wholesale suppliers offer monthly or quarterly discounts on raw materials, hardware, and wholesale printing. A wise way to offer a promotion is to synchronize your promotions with your wholesale partner’s promotions. This strategy allows you to pass discounts on to your customers while maintaining profit margins. Because you can select which Sign Promoter Kits you use, and when you use them, you have the flexibility to plan promotions in advance to coincide with your marketing, so put some thought and planning into your promotions and boost your readership while increasing your bottom line.
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