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So, what's your plan?
Cheers to the new year! You likely spent the last quarter of 2024 working on your plans for the coming year, and now you're launching...
Annette Larson
2 min read


Email + Promo = Profit
Everybody loves a deal! If you want to increase the impact of your proactive check-ins and emails, offer a promotion related to the...
Annette Larson
1 min read

Getting Started with Proactive Email Engagement
When you want to proactively share ideas and capabilities with customers and prospects, you can tap into the email addresses you already...
Annette Larson
2 min read

Finding a reason to "Check in"
In my two decades plus in sales selling large format print and signs, an ongoing challenge I encountered was finding a meaningful reason...
Annette Larson
2 min read


Targeted Engagement vs. Social Media
While social media plays an important role in customer engagement, it does not eliminate the need to proactively interact directly with...
Annette Larson
2 min read

Building your Image Library
Sign Promoter images offer an easy and worry-free way to share capabilities and ideas with customers without the effort of gathering...
Annette Larson
3 min read

Comparing Top Email Marketing Platforms
There are a couple of ways to approach emailing the content in your Sign Promoter Toolkit.  The first option is to reach out one-on-one...
Annette Larson
2 min read

The Importance of Staying In Touch
In small business, staying in touch regularly and proactively with your customers and prospects helps you stand out in the marketplace....
Annette Larson
2 min read
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